I focus on analytics, architecture, journey-mapping, prototyping, and robust user testing to design intuitive digital experiences with measurable outcomes.
Whether your aesthetic is all business or full of whimsy, I can develop responsive websites that enhance your brand and display responsively across screen sizes and devices.
Need help creating content calendars, managing site updates, or optimizing your search ranking? Let's audit your website and social media accounts to create comprehensive campaigns.
My passion for thinking through online experiences to improve outcomes for both end-users and businesses grew through years of collaborating on projects with developers and designers. After building my career as a digital marketer in Nashville, I've recently pivoted to enter the world of web development so I can focus on user experience and bringing great ideas to life.
Strengthsfinder: Activator. Analytical. Restorative. Achiever. Competition.
Top 5 Emojis: 😂 😬 😍 🤗 🎉
A Few Favorite Podcasts: Invisibilia, Planet Money, The Liturgists, How I Built This, Revisionist History
I was a key contributor in Show Hope's brand and website redesign process. As the Online Communications Manager, I provided insight and feedback as we created a mobile-friendly site that allowed for more story-telling opportunities. The branding also became brighter to align with the organization's family-friendly values.
I spearheaded the #SeeAllThePeople campaign — a social media engagement campaign supporting a resource book available digitally and at conference events. I created strategy documents and digital assets (including Facebook/Snapchat frames and video captioning for Facebook/YouTube), led social ad buying/retargeting/reporting, and provided staff training.
I create user personas and journey maps based on user interviews, market research, and assessment of user experience and workflow. That research is then used to develop web experiences that will solve problems and delight users.